If you have an online business or if you are planning on starting an online business, it is important that you become recognizable... You can accomplish this by building your company's brand. Here are four things you should keep in mind as you build your company’s brand:
1st. Own the “thing.” Don't try to be all things to all people. Spend your time focusing on a single clear message. For example, Mercedes-Benz owns “engineering “ in the car industry because it has focused on that singular message for decades. And Wendy's, the world's third largest fast-food hamburger franchise, owns "the old fashioned hamburger" because Dave Thomas focused on preparing fresh, made-to-order hamburgers
2nd. Consistency is key. Consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy. Coca-Cola it is one of the most recognized brands in the world because, for the most part, Coca-Cola hasn't changed in decades.
Make sure your brochures, website, direct mail, and all the other advertising have the same feel and message.
3rd. Make your message relevant. It is important to know your audience, know what they care about and how to speak to them. Make sure what you sell is what they need.
Remember the conversation should always be about your audience, not you.
4th. Use a strong offer to motivate, or call to action. You want your audience to remember you and you want your prospects to buy from you. You need to move them to action. A strong offer should give them a reason to buy. Make the offer clear and appropriate for your brand.
Every time a customer comes in contact with your brand, he or she will have either a positive or a negative experience. Those experiences will add to his or her perception of your brand. Those experiences are recalled later when it’s time to make a purchasing decision.
How do you want your brand to be remembered when the time comes for a prospect to buy? You need to start building that positive perception today and do whatever is necessary to maintain it.
Be Blessed, and Continue to Be a Blessing,
Patricia Reynolds
202,417.6440
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